Our Story

The Devan Gregori label began in a small apartment in Oakland, CA. With the encouragement of a few close friends, Devan quit her corporate day job to build this thing. She was looking for answers to her questions: why can’t I have actual pockets? Do I have to sacrifice dope design for functionality? Is it really this hard to find an approachable statement piece?

This label is the sum of all of those answers.

This label is on a mission to put the “fun” back in functional when it comes to fashion. We want to feel confident and sexy while navigating whatever comes our way at any given moment of the day. Approachable statement pieces designed to integrate with any wardrobe are paired with core silhouettes that have deep pockets, sashes to accentuate any waist and elastic in addition to zippers at the waistline for ease and comfort.

We create garments that will become the most beloved pieces in your wardrobe, the ones you keep going back for over and over again.