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Sometimes You Get Smaller Before You Get Bigger - DEVAN GREGORI

Sometimes You Get Smaller Before You Get Bigger

Sometimes You Get Smaller Before You Get Bigger - DEVAN GREGORI
From the Founder

Sometimes You Get Smaller Before You Get Bigger

It's with a heavy heart that I announce the closing of our flagship store in Rockridge. The decision to close was a long and tough one to make, but the convergence of many factors make it the righ...

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10 Must-Try Shops for Rockridge Retail Therapy - DEVAN GREGORI
Tips & Tricks

10 Must-Try Shops for Rockridge Retail Therapy

Move over Fourth Street, the Rockridge neighborhood is quickly becoming a shopping destination for the most unique designs in the East Bay. Looking to update your wardrobe with some stylish pieces?...

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The Ultimate Guide to Decluttering Your Postpartum Wardrobe - DEVAN GREGORI
Sustainable Style

The Ultimate Guide to Decluttering Your Postpartum Wardrobe

My body has changed in such beautiful and unbelievable ways in the past year. I went from being at my fittest, as a fitness instructor and general workout junkie, to becoming pregnant and watching ...

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The Struggle of Being a Small Business in Oakland - DEVAN GREGORI
From the Founder

The Struggle of Being a Small Business in Oakland

It is HARD being a small business owner, and unfortunately, it's even harder in Oakland. As an entrepreneur, you are responsible for everything - it's not only the actual designing and making of a ...

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Is Viscose Sustainable? - DEVAN GREGORI
Behind the Brand

Is Viscose Sustainable?

In the evolving landscape of sustainable fashion, one material that has gained some significant attention for its eco-friendly qualities is viscose. Often praised for its luxurious feel and enviro...

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How to Create a Capsule Wardrobe in 2024 - DEVAN GREGORI
Sustainable Style

How to Create a Capsule Wardrobe in 2024

It may be February, but in my book, it's still the beginning of the year. And although as the new year often inspires change, this month is where everything starts to feel less shiny and new. We ma...

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Introducing DG Playlists - DEVAN GREGORI
Listening To

Introducing DG Playlists

With a new year comes a new creative outlet over here in the studio. As I mentioned in my New Year's Reflection, I've moved away from resolutions and moved towards the concept of giving a theme to ...

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A New Year Reflection - DEVAN GREGORI
From the Founder

A New Year Reflection

I've got a confession to make. I'm a recovering "fresh start" person - one of those people that just loves the New Year because it's brimming with brand new beginnings, new chances, the promise of ...

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The Impact of Choosing Sustainable Brands - DEVAN GREGORI
Behind the Brand

The Impact of Choosing Sustainable Brands

When it comes to making purchasing decisions, many people are starting to consider more than just the price and quality of a product. They are also taking into account the impact that their choices...

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2023 Wrapped - DEVAN GREGORI
Behind the Brand

2023 Wrapped

2023 was a huge year for us! From having our brick and mortar in Oakland for a full year to launching new styles to insanely cool collaborations, we are so grateful for all the growth we've felt t...

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