Journal

Why Getting Dressed Matters

We've all heard the phrase "You are what you eat," but how about "You are what you wear"? Just like food, fashion holds the power to influence our moods, perceptions, and overall mental well-being...

The 2024 DG Holiday Gift Guide

This holiday season, gift confidence with Devan Gregori’s thoughtfully designed garments. Crafted for beauty and versatility, these pieces are perfect for everyone on your list. For the Effortlessl...

How To Update Your Capsule Wardrobe For The Holidays

As the holiday season approaches, it's the perfect time to give your capsule wardrobe a touch of festive magic. Staying true to the spirit of a minimalist and sustainable wardrobe doesn't mean you...

Introducing Wide Wale Corduroy: A Cozy Winter Staple with a Twist

As the temperatures drop, the demand for cozy yet chic wardrobe essentials rises. That’s why we’re thrilled to launch our 100% cotton wide wale corduroy this winter! This luxurious fabric is not o...

Introducing Brushed Cotton Twill: A Luxe Winter Fabric for Everyday Style

Winter calls for cozy, practical fabrics that don’t compromise on style, and this season, we’re excited to introduce a new wardrobe essential: brushed cotton twill. With its soft texture, durable c...

Sometimes You Get Smaller Before You Get Bigger

It's with a heavy heart that I announce the closing of our flagship store in Rockridge. The decision to close was a long and tough one to make, but the convergence of many factors make it the righ...

10 Must-Try Shops for Rockridge Retail Therapy

Move over Fourth Street, the Rockridge neighborhood is quickly becoming a shopping destination for the most unique designs in the East Bay. Looking to update your wardrobe with some stylish pieces?...

The Ultimate Guide to Decluttering Your Postpartum Wardrobe

My body has changed in such beautiful and unbelievable ways in the past year. I went from being at my fittest, as a fitness instructor and general workout junkie, to becoming pregnant and watching ...

The Struggle of Being a Small Business in Oakland

It is HARD being a small business owner, and unfortunately, it's even harder in Oakland. As an entrepreneur, you are responsible for everything - it's not only the actual designing and making of a ...

Is Viscose Sustainable?

In the evolving landscape of sustainable fashion, one material that has gained some significant attention for its eco-friendly qualities is viscose. Often praised for its luxurious feel and enviro...