Journal
Sometimes You Get Smaller Before You Get Bigger
It's with a heavy heart that I announce the closing of our flagship store in Rockridge. The decision to close was a long and tough one to make, but the convergence of many factors make it the righ...
Read more10 Must-Try Shops for Rockridge Retail Therapy
Move over Fourth Street, the Rockridge neighborhood is quickly becoming a shopping destination for the most unique designs in the East Bay. Looking to update your wardrobe with some stylish pieces?...
Read moreThe Ultimate Guide to Decluttering Your Postpartum Wardrobe
My body has changed in such beautiful and unbelievable ways in the past year. I went from being at my fittest, as a fitness instructor and general workout junkie, to becoming pregnant and watching ...
Read moreThe Struggle of Being a Small Business in Oakland
It is HARD being a small business owner, and unfortunately, it's even harder in Oakland. As an entrepreneur, you are responsible for everything - it's not only the actual designing and making of a ...
Read moreIn the evolving landscape of sustainable fashion, one material that has gained some significant attention for its eco-friendly qualities is viscose. Often praised for its luxurious feel and enviro...
Read moreHow to Create a Capsule Wardrobe in 2024
It may be February, but in my book, it's still the beginning of the year. And although as the new year often inspires change, this month is where everything starts to feel less shiny and new. We ma...
Read moreWith a new year comes a new creative outlet over here in the studio. As I mentioned in my New Year's Reflection, I've moved away from resolutions and moved towards the concept of giving a theme to ...
Read moreI've got a confession to make. I'm a recovering "fresh start" person - one of those people that just loves the New Year because it's brimming with brand new beginnings, new chances, the promise of ...
Read moreThe Impact of Choosing Sustainable Brands
When it comes to making purchasing decisions, many people are starting to consider more than just the price and quality of a product. They are also taking into account the impact that their choices...
Read more2023 was a huge year for us! From having our brick and mortar in Oakland for a full year to launching new styles to insanely cool collaborations, we are so grateful for all the growth we've felt t...
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