Journal

Why Getting Dressed Matters

We've all heard the phrase "You are what you eat," but how about "You are what you wear"? Just like food, fashion holds the power to influence our moods, perceptions, and overall mental well-being...

Sometimes You Get Smaller Before You Get Bigger

It's with a heavy heart that I announce the closing of our flagship store in Rockridge. The decision to close was a long and tough one to make, but the convergence of many factors make it the righ...

The Struggle of Being a Small Business in Oakland

It is HARD being a small business owner, and unfortunately, it's even harder in Oakland. As an entrepreneur, you are responsible for everything - it's not only the actual designing and making of a ...

A New Year Reflection

I've got a confession to make. I'm a recovering "fresh start" person - one of those people that just loves the New Year because it's brimming with brand new beginnings, new chances, the promise of ...

2023 Wrapped

2023 was a huge year for us! From having our brick and mortar in Oakland for a full year to launching new styles to insanely cool collaborations, we are so grateful for all the growth we've felt t...

The DG Holiday Gift Guide

The holidays are upon us, and finding the perfect gift can be really hard! Let us help you de-stress with our gift guide to finding the perfect special something for your special someone.   What we...

Warm for Winter Clothing Drive

As a business owner with a physical location, you have to deal with a few uncomfortable situations, and unfortunately, I had to deal with one of those a couple weeks ago. It was two weeks ago on a...

Introducing the Journal

Welcome, friends!   I'm so glad you're here. I won't take up too much of your time, but I want to introduce this new arm of the Devan Gregori brand and website - the Journal. Stories give meaning t...