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Sustainability is not a marketing strategy, it’s a responsibility.

Sustainability is not a marketing strategy, it’s a responsibility.

As a small, independent label, we recognize that we can't do everything at once, but we're doing what we can right now with the resources we have to reduce our impact on the environment. 


Small-batch collections

Buy less, choose well and make it last. In a world of fast fashion and many designs going from the rack to landfill, we strive to keep our collections small and our inventory limited. We also use materials that are all natural or naturally-derived, from small-scale mills in France & Japan. 


Fair labor

For one piece of clothing to come to life, many skilled hands pass over it with care. No part of the manufacturing process is automated. And it's for that reason that we value honest & fair production practices. Our clothes are made in the northern province of Liaoning in a small city called Dalian. Devan joined forces with her colleague and friend who started his own small manufacturing business there. Rather than sourcing factories all over the world for the lowest possible price, we have chosen to invest in this community & the entrepreneurial spirit of small businesses trying to compete with larger, more established ones. 

Devan travels to Dalian to work side-by-side with the team out there on each collection, twice a year. Together they work on perfecting samples, modifying patterns, incorporating everyone's feedback, and finalizing all the small details that make each piece so special.


Sustainable packaging

We are committed to using shipping and packaging materials that are both recyclable and biodegradable, and made from mostly recycled material. We sourced packaging materials from partners that we can feel good about working with. Our boxes, apparel mailers and packing tape are all recycled, recyclable & composable. Our tissue paper & stickers are FSC-certified, acid-free & printed with soy ink. We even use recycled cotton t-shirts to make our postcards & business cards.


Reforestation efforts

We care deeply about the planet and creating a business that gives back to nature. That’s why we’re thrilled to partner with One Tree Planted to plant a tree for every⁠ piece sold.

One Tree Planted is a 501(c)(3) nonprofit dedicated to global reforestation. They plant trees to restore nature and biodiversity. They also raise awareness about the importance of trees, offer businesses like ours a simple sustainability solution, and motivate younger generations to do something positive for the environment. We’re honored to have reforestation through One Tree Planted as an integral part of our business model.